Women’s Empowerment Through Lenses of Queens.

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Netflix series, The Crown

 

Since the American election of Hillary Clinton’s name appearing on the ballot, Theresa May becoming prime minister of the United Kingdom, the second woman to serve that position since Margret Thatcher. Women have voiced their concerns and came together to march all over the world on January 21, 2017. Through the course of these events there has been more cinematography made with a female leaders, all in the purpose to send a message about women’s future roles as leaders and the change of gender roles in society. Shows that celebrate history through virtuous queens like Netflix’s series The Crown which highlights the life of Queen Elizabeth II and ITV’s series Victoria, which is about Queen Victoria’s life as a queen of the British Empire. Although majority of the world isn’t royal, these shows present themes of women’s accomplishments, strength, passion, leadership and determination to provide the best for their nation.While their husbands have greater strength to stand beside their wives and find ways to make their own influences they still have to give up parts of themselves to the women they love.

With the slow process of more women in powerful positions, it creates change in the gender structure. Nowadays in the workforce, women and men are working  and it’s not always an option for a woman to leave her career to support the family. Nor longer does the man have to be the breadwinner of the family, with that in mind. Men have to prove their strength of being in a nontraditional marriage and adapting to tasks that are usually linked with women. The Crown and Victoria represent these changes of gender roles for example in The Crown, notice how Queen Elizabeth II is taking care of political, societal issues and spending most of her time with her prime ministers, as opposed to her husband Philip who has to watch over the children, accompany his wife on her trips around the world and is limited on following his dream of becoming a pilot. It’s hard for Philip because he feels like his wife’s shadow, he can’t pass down his name nor can he and his wife Elizabeth live in their own private home. Ultimately, prince Philip proves his strength by standing by his wife’s actions. But both Prince Albert and Prince Philip aren’t  favored because of how their seen by family and parliament, both parties don’t think they are capable of having a significant role in power, one is seen as a German outsider and the other as having a youthful, too radical personality. It’s their wives love for their husbands that allows them to have more tasks for their country.

It’s encouraging and inspiring for young girl to see a TV drama which presents the direction of becoming an influential, female leader as much as it’s inspiring to see women currently in power on the news like watching the current Chancellor of Germany, Angela Merkel. These messages through media influence girls to believe they are capable of accomplishing anything. But it’s their inner strength, the love of those dearest to them and their job that makes them even more powerful. These shows will leave any girl dazzled with delight that if she works hard, she’ll be living her life like a queen.

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ITV, Victoria. Leaders have historically been linked as a male dominated path but in the show Victoria, it’s Queen Victoria’s traits of stubbornness, her inner self will, determination, purity, willingness to learn and her attentiveness towards the people closest to her heart like Lord Melbourne and Prince Albert makes her a genuine leader despite her young age.

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Assouline

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Books are the essential to every home, it doesn’t only make the owner seem more intelligent and cultured but it adds a touch of a personal touch of sophistication. Assouline is a book retailer that specializes in creating chic libraries, selling books in fashion,interior design, architecture, cooking, photography and vacation spots. Assouline was founded by a French couple Prosper and Martine Assouline in 1994, they got the inspiration to create a  book publishing business after the couple’s first book, La Colombe D’Or was published. Assouline’s survival through the internet age is astonishing because their differentials are unbeatable compared to ordinary bookstores like Barnes and Noble and Vromans. In fact, their competitors carry Assouline books.

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What makes Assouline special is their services of creating custom libraries for their clients, complete with books, artwork and furniture. They’ve kept their level of prestige by publishing as few as 50-60 books per year, some books produced have a small quantity of a few thousand copies, some books come in limited edition boxes, shelves, cases from brands like Chanel, Coach, MCM and Goyard, their book price points range from $25- $4,500 which creates a wide atmosphere of accessibility for their customers.

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Assouline is still expanding their brick-n-mortar locations, they so far have 20 locations and 5 offices in places like Paris, New York, Seoul, Istanbul and Costa Mesa. They’re goal is to open 4 additional stores every year with a grand total of 50 stores worldwide in the next 10 years.

 

 

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Here is my photo of the store’s exterior in South Coast Plaza, Costa Mesa, CA. I highly recommend visiting their store because of the inviting, sophisticated and classical atmosphere.

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Here is the attached PowerPoint Presentation on Assouline’s founders, iconic books published at Assouline, statistics and fun facts- Assouline. To purchase or get a wider perspective on Assouline visit www.assouline.com.

Design Principals

Tag Worldwide
Tag Worldwide

Advertisements are inescapable in this day in age, they’re on the internet, television, the radio, newspapers, magazines and etc. All these advertisements are trying to get our attention to consume what is being presented to us. It can be a ad campaign to support a particular cause, a company believes in or to spark controversy to gain free publicity. Advertising does its job right when people are talking about a particular brand’s product or advert because it gets their name out there. However, has it ever came to one’s mind to think how an advertisement is laid out visually? Our eyes follow a certain path when looking at any ad, whether it was the brand or message in the center, a girl’s shape shape in a horizontal direction, a pyramid shape of man’s figure and the list goes on. It’s important to recognize the different techniques in advertising because it was a marketing tactic to catch the target market’s attention and product/service they are advertising.

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Design Principles PowerPoint, Here is my PowerPoint  on the visual principals of advertising, each slide presents an advertisement and the design principle. A design principle of advertising is the technique presented in an advertisement to capture where a viewer’s eye travels.