Advertisements are inescapable in this day in age, they’re on the internet, television, the radio, newspapers, magazines and etc. All these advertisements are trying to get our attention to consume what is being presented to us. It can be a ad campaign to support a particular cause, a company believes in or to spark controversy to gain free publicity. Advertising does its job right when people are talking about a particular brand’s product or advert because it gets their name out there. However, has it ever came to one’s mind to think how an advertisement is laid out visually? Our eyes follow a certain path when looking at any ad, whether it was the brand or message in the center, a girl’s shape shape in a horizontal direction, a pyramid shape of man’s figure and the list goes on. It’s important to recognize the different techniques in advertising because it was a marketing tactic to catch the target market’s attention and product/service they are advertising.
Design Principles PowerPoint, Here is my PowerPoint on the visual principals of advertising, each slide presents an advertisement and the design principle. A design principle of advertising is the technique presented in an advertisement to capture where a viewer’s eye travels.